The medium is not the message

The medium is not the message.

Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opin...

Improving informed consent: the medium is not the message.

An important type of research on informed consent involves empirically testing interventions designed to improve the consent process. Here we report on the experience of eight teams that conducted research involving interventions designed primarily to impact one of three categories: decision-making, knowledge, and the therapeutic misconception. Comments © The Hastings Center. Reprinted by Permi...

"The Medium" Is the Message

It is our position (following Plaice and Kropf [4]) that mathematics and software engineering do not provide a very good basis for understanding communities. These formalisms are necessarily influenced by a mechanical, atomistic outlook which sees collections as arbitrary assemblages of self-sufficient individuals communicating point to point in a vacuum. I suggest instead that ideas of Marshal...

Antinuclear antibodies: the medium is the message.

Food packaging: the medium is the message.

In considering the marketing of food products to children, the role of packaging warrants closer attention. The use of packaging as a marketing vehicle is evidently increasing. Marketing analysts suggest two reasons for this. First, many food choices are made at the point of sale, so ‘the package becomes a critical factor in [the] consumer decision-making process, because it communicates to con...